The Gift of Kings®

Certified and Traceable

At Loro Piana, quality is above all else. This is why, for six generations, it has been committed to a continuous journey of carefully safeguarding its production chain.

From farm to fibre and through Loro Piana’s processes involving various artisans, professionals, and partners, we carefully follow the main stages of our production process to create exceptional products.

A new era of transparency and traceability

Soon your new garment from The Gift of Kings® collection will feature a unique digital certification through the Aura Blockchain Consortium.

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Advanced Traceability

Committed to seeking the world’s finest fibres, we trace the origins of all raw materials. This means we know every farmer that produces raw materials for our garments.

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Supply Chain

Loro Piana relies on various professionals and partners, involved in the different stages of its production chain: from sourcing raw materials to crafting its products.

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Certified Authenticity

Aura Blockchain Consortium will guarantee not only full traceability, but also ensure our renowned quintessential quality is kept intact.

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Proof of Ownership

Personalisation and legacy reach a new level with certified purchases and digital ownership transfers.

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Sustainable Solution

Dedicated to a circular business model, the Aura Blockchain Consortium has pledged to carbon neutrality by 2025.